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In this article we explain briefly what SEO means and how it works for the better result of your website on the search engine result page.

The simple definition of SEO

By Hashim Barman

SEO full meanings are search engine optimization and also search engine optimizer. SEO tools investigate the potential of web pages for high ranking placement on search engine like Google, Bing and Yahoo etc. Top websites provide details on backlink and keywords as well as insights into SEO competition on the Internet.

On-page optimization:  The on-page optimization technique deals with the factors that can be changed within the framework of a website or on a webpage itself.  Additionally, all images have areas to add alternative (alt tag) text it can be the description for that image or any text you may want to be seen incase the image failed to load
Off-page optimization: The off-page optimization includes all methods of SEO that take place outside of the website. Over time, search engine indexes have placed less emphasis on off-site links however; this method still plays a part in overall SEO strategy.

Backlinks:  The back born of SEO is Backlinks no matter how much the search engines change their algorithm. Backlinks are most important for ranking high on SERP. Backlinks are considered simply like a votes by search engines, now think the consequences of rigging votes in an election and the consequence of rigging baclinks. A backlink is a link to your website from a different site. Websites with a high amount of traffic can help drive traffic to your site. The number of times your site have links from different quality sites also affects your ranking.

SEO tools are an important consideration to help optimize a website for search engines. Multiple tools differ in the scope of their function yet also analyze other SEO factors. Some of the most urgent areas to be analyzed are keywords, content, traffic target, domain and social media.

Tags: SEO, Search engine optimization, website optimization, SEO strategy

Resource info
Hashim Barman is the director of the Malindi Web Design and Search Engine Optimization based in Malindi Kenya. He was a journalist with a local newspaper published many article in various websites.


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Directory updated on 17-12-2017